Homemade brand Ice Cream Building for generations. Hip Chick Farms Stand out food. Tahoe Trail Bar Preparing for the ascent. Lay's potato chips Natural refresh of a classic. Kitchen and Love Giving the packaging some love. Perspective Blog WHAT'S NEW? Perspective: Branding BLOG Read More About Us The Story So Far Mission Organic Tortillas A fresh take on mealtimes. Mike's hard watermelon A refreshing take on summer. International Delight coffee creamer A sweet take on a creamer. Checkmate Winery A bold winning strategy. About Us Work in a Place you Love Wise Food Truck Favorites Street flavors bagged. Cheez Doodles Putting some cheese back in the brand. Mike's Hard Lemonade Making Hard look easy. Curious Incident Wine Something a little different. Jake's lemonade Making sure it's not a lemon. Topitos tortilla chips Getting the portfolio in shape.