Creating seductive
packaging that sells.

The most commercially successful brands in the world are V.V.M. We use this as a measure to look at existing packaging, competitive designs and measure the new work we create. If we do not feel that our work is V.V.M. then it doesn’t meet our quality standards and will not be released.


Stand out from the
competition and have
stopping power.


Create a positive emotional
reaction with consumers
resulting in a preference.


Pass the memory sketch test?
“it’s the one with the …”

The story so far

We created the ‘Against the Odds’ image as a visual manifestation of who we are, how we think, and what drives us.
Inspired by people throughout history who have confronted the toughest challenges and effected positive change because of it, ‘Against the Odds’ reminds us every day of our responsibility to never give up.

Magellan’s ships coming to shore – Discovery of new ideas and travel to unknown destinations and wealth of personal experience that comes from it.
The Spitfire – The beautiful plane at the center of the Battle of Britain, nimble and threatening in the hands of many brave heroes and critical to the success of the campaign.
Houses of Parliament/Transamerica buildings – The connection and transition between the two great nations, their love for design and branding. The cultural similarities and perfectly silly differences.
Chameleon – In an ever-changing world, we have to constantly adapt our work and process to best fit our clients and their consumers and ensure our designs will have impact.
Foxes – We all have curious minds and are constantly looking for new and interesting things to learn from and influence our lives and work. Challenging ourselves to be better.
71 Sanchez Street in San Francisco – Our first ‘studio’. A place where makeshift desks made out of bedside cabinets, sofas for chairs and far too many empty bottles of Stella lived. Great start-up days.
Rugby, the ultimate team sport. Impossible to win on your own, a high paced, think strategically on your feet game for the resilient, mentally and physically. Players must have the ability to play outside their comfort zone in order to react to the challenges in front of them.
Against the Odds – Summarize all the other images as our internal mantra to remind us everyday to not give up, no matter the challenge confronting us. We must learn from those around us and the great leaders from our past that can inspire us to be better.
Honey Badger – Relentless, tenacious and determined to succeed, no matter what.
The brave bull of Spain – Amazing stamina, strength and energy in such a beautiful animal that is a reminder of the incredible passion of Spain and the profound influence it had on our founder.
David and Goliath – Epic story of overcoming the challenge with smart thinking and powerful belief that you can do it.
Muhammad Ali – Incredibly inspiring sportsman and activist. Controversial, but willing to do what it takes to make happen what he believed in.
Joan of Arc – Smart, brave tactician and leader of men and women. Had the courage of her conviction and followed her beliefs.
American Eagle – No surrender, no matter what it is up against. Flying high gives a different point of view and one-of-a-kind perspective before taking on the challenge.
Abraham Lincoln – Incredible leadership from a man with great integrity. Brought people together and listened wisely to different points of view and had the courage to push forward and face adversity. Stood firm on his beliefs.
Martin Luther King – Willing to dream big and believe and fight for what others thought were impossible.
Sir Winston Churchill – Unpredictable, courageous leader that led by example, persevered against the odds to succeed. “Never give in. Never, Never Never.”
British Bulldog – Icon standing for pluck and determination and at the same time, friendly and gregarious.
VVM stands for our impact measurement on brands. We believe that brands must be Visible, Visceral and Memorable to have impact on sales in market.

Work in a place you love

We strive to create an energetic workplace that is mentally challenging, with a range of different projects in varied categories and in a warm, stimulating creative environment that reflects our personalties (as well as being a great spot to have a party!).

Team Players

Whilst it sounds clichéd, our process demands collaboration, not only internally from our team, but with our clients. Great ideas come from all places and we need to always be listening to those around us for their input.

Focusing on our strengths

We believe in working with expertise. The following are a list of our core strengths, for anything else specific we partner with additional agencies to ensure we are getting the best work to our clients.


Category audit & analysis
Brand/product positioning
Concept writing


Brand identity
Look & feel systems
Concept visualization
Promotional graphics
Structural concepts
In-store graphics
Website design


Design guidance
Brand equity
Category analysis

Clients that we have worked with