Blog | Perspective Branding

How Brands Can Avoid the Minimalist Packaging Trap
December 4, 2018
Food
Simplistic designs often blur together and won't stand out to consumers There’s a pervasive scourge of minimalism threatening consumer brands. You’ve seen them. You may buy them. You may even love them. Those brands that strip away all “unnecessary” packaging graphics...
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5 Ways Brands Can Harness Packaging's Power of Touch
December 4, 2018
Food
A sensory way for consumers to connect with companies they admire We spend more time staring at screens than sleeping. We’re bombarded daily by a relentless fusillade of information—some valid, much of it vapid. Political polarization, trolls and manufactured outrage...
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Brand Packaging Design Must Evolve for eCommerce
November 27, 2018
Brand Packaging, eCommerce Packaging, Food, Innovation, Online Shopping
eCommerce is changing the way brands sell their products, pushing companies to reassess what defines the most effective packaging design. To incentivize purchase, CPG and food/beverage brands must adapt packaging design to reflect the reality of how people shop...
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Your Local Market Shifts Shape: Grocery Shopping Adapts to New Realities
February 27, 2018
Cooking at Home, Food, Food Delivery, Latest Posts
Meal kit delivery services are blowing home cooking out of the water. Looking to compete, the number of prepared foods at Whole Foods and prepared foods at Costco has steadily ticked up. Supermarkets are losing customers as more and...
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Caffeinated Water? It's Here!
February 11, 2018
Beverage Packaging, Caffeine
Say buh-bye to bad, high acid coffee. And adios to boring, ol’ water. The benefits of water – namely, hydration and life – and the benefits of caffeinated coffee – alertness, focus, clarity, energy – and the huge market...
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From Forest to Table: New Packaging from Innovative Companies
February 8, 2018
Biodegradable Packaging, Innovation, Innovations, StartUp Food Companies
They say one man’s trash is another man’s treasure -- but innovative companies are turning one man’s trash into another man’s … food packaging With the dangers of global warming threatening to jeopardize our very existence, more and more consumers...
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The Smoothie: Protein in its Simplest Form
January 8, 2018
Food, plant-based protein
With the increase of weight-training phenomenons like Crossfit and powerlifting, protein and protein powders are getting a huge surge in the world of nutrition. From nuts to pea protein, plant-based protein powders are crowding the shelves of local health...
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From Forest to Table: New Packaging from Innovative Companies
November 9, 2017
Beverage Packaging, Biodegradable Packaging, Brand Packaging, Innovation, Innovations, StartUp Food Companies
They say one man’s trash is another man’s treasure -- but innovative companies are turning one man’s trash into another man’s … food packaging? With the dangers of global warming threatening to jeopardize our very existence, more and more consumers...
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Snack Bags Get a Punch of Protein
November 2, 2017
Chips, plant-based protein
When you think about chips, the last thing that comes to mind is probably “healthy snacks” or “foods with protein” -- but some health food manufacturers are transforming your favorite guilty pleasure into a new source of foods with...
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Why Eating Your Coffee is Smart
October 26, 2017
Coffee, Food
For coffee drinkers, that morning Cup of Joe is a ritual that won’t soon be abandoned, but what happens if you eat your morning cup instead of drink it? For centuries, people have been brewing beans for consumption (with...
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Snack Bags Get Hot
October 16, 2017
Food
Human beings are suckers for personalization, especially when said personalization is related to snack customization. From cupcake decorating parties to Lunchables where you make your own mini pizzas or cracker, cheese, and ham combos, we love the ability to...
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Eat Your Botox
October 2, 2017
Beverages, Functional Beverages
Collagen, the protein found in the connective tissues between animal muscles, is seeping its way into the fitness and beauty industries as one of the healthy sources of protein for athletes and as supplements to reduce the appearance of...
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Witness Food's Future at Expo East
September 25, 2017
Food Trend
I spent three days last week at the Baltimore Convention Center, surveying the consumer packaged goods industry's best food packaging while nibbling, noshing, slugging down shots of coffee, kombucha and everything in-between, and figuring out the near future of...
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Simon Says: Augmented Reality on more Packaging
September 20, 2017
Brand Identity, Brand Packaging, Retail Merchandising, Simon Says
ICYMI (it was August, after all, when this article first landed, a month when the whole northern hemisphere goes on vacation), our very own Simon Thorneycroft was quoted in Food Navigator in a piece about augmented reality and packaging....
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Vegetables' Collapsing Supply Chain
September 18, 2017
Food, Food Delivery, Innovation, Sustainable Agriculture
The farm-to-table movement has taken the country by storm -- and it’s even more accessible than a six-course feast at a Michelin starred restaurant. Supporting local farms has become mainstream, encouraging consumers to shop at farmers markets and buy...
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Simon Says: Black is the New Black
September 13, 2017
Brand Identity, Brand Packaging, Simon Says
Perspective:Branding's Founder and CEO, Simon Thorneycroft, wrote this insightful piece for AdWeek a few weeks back about using the color black in your packaging. Sure, black is trendy but will it work for you? Why More Packaging Should Be Black,...
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Bugging Out - Will You Eat Insects?
September 11, 2017
Food, insect protein, SuperFoods
What if we told you that manufacturers are processing crickets, meal worms, and locusts into flours to boost a product's protein levels? Unsurprisingly, most people in the western world are reluctant to add a scoop of cricket protein powder...
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Burgers: A Revolution in Plant-based Protein
September 5, 2017
Innovations, plant-based protein, Vegan Foods
There are few things more satisfying than biting into a juicy, bloody burger -- but what if said burger was made from plant-based protein instead of ground beef? A new revolution in vegan protein has begun, and it’s all...
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Rebranding Helps Tahoe Trail Bar Increase Visibility
August 30, 2017
Brand Identity, Brand Packaging, Export, Food, Snack Bars, Snack Foods
A recent story published on packagingstrategies.com focused on our branded packaging design work with Tahoe Trail Bars. We are thrilled to share their success! Tahoe Trail Bars rebranded in time for summer outings When current owner & CEO Wes King bought the...
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No Added Sugar: Granola Bar Brands Get Fruity
August 28, 2017
Export, Snack Bars, Vegan Foods
With the onslaught of trendy diets and health-conscious companies, more and more granola bar brands are eschewing sugar in favor of natural sweeteners. Forget those granola bars that are basically thinly veiled candy bars. Now, granola bar brands are...
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Brand Packaging Features Tahoe Trail Bar's Brand Refresh
August 25, 2017
Brand Packaging, snack packaging
It's true that we like to pat ourselves on the back. But when our work is recognized by the industry, we are not shy about sharing our success - and our client's success - with our community. In the August...
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Can you eat Packing Peanuts? What about your Coffee Cup?
August 21, 2017
Biodegradable Packaging, Innovation, nature's perfect package
Have you ever gotten a box in the mail, pulled out whatever was inside, been left with piles of packing peanuts, and wondered: can you eat packing peanuts? If you think it’s a crazy question, it’s not—many people wonder...
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Food Apps that Deliver are the Future of Food Delivery
August 14, 2017
Food Delivery, Innovations, StartUp Food Companies
The golden arches of McDonald’s used to represent the epitome of cheap, fast, convenient food. But while the drive-thru model in many ways revolutionized how we consume, more change in "fast food" is afoot. As the tech world and...
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One Easy Step To Reduce Food Waste: Make Instant Compost
August 7, 2017
Composting, Innovation
Food waste is a substantial problem in the United States and beyond. Just in the United States, food waste makes up 30 - 40% of the food supply and is the single largest contributor to our nation’s landfills. While...
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What does the Paleo Diet Have to do with the Price of Eggs?
July 31, 2017
Eggs, Retail Merchandising, Value Perception
Whether or not you’re on a paleo diet, you’re likely on the hunt for delicious foods with protein. In fact, if you want to optimize health, price and taste, I’m a strong believer in a paleo diet staple: eggs....
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Spreadable Chocolate: Nutella Alternatives Focus on Sugar
July 24, 2017
Chocolate, Food, Snack Foods
Some say you shouldn’t fix what’s not broken, but the spreadable chocolate industry begs to differ. We recently dug into the trend of single-origin chocolate, for example. Another part of chocolate’s continued evolution? Going from munchable to spreadable. Hello,...
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Sonoma Apples are Second to None
July 17, 2017
Culinary Destinations, Food, Sonoma County Food
Sonoma apples are not nearly as sexy as wine – well, says most wine drinkers, anyway. And yet Sonoma’s agricultural past anchors firmly to the apple. First planted in the area in 1811 by Russian explorers, the Gravenstein apple...
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Best Graphic Design? Or Best Energy Bar? (Or both?)
July 14, 2017
Brand Packaging, Snack Bars
The best energy bar deserves the best graphic design on pack. And we couldn't be more thrilled to work with Tahoe Trail Bar on their rebranding effort. But we love bringing media attention to our clients even more. Take a...
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Building StartUp Food Companies is Hard
July 10, 2017
Food, Innovations, StartUp Food Companies
Startup food companies aren't always small. Recently, Amazon made headlines by purchasing Whole Foods Market for a whopping $13.7 billion. The acquisition marked Amazon’s biggest step into the brick-and-mortar game, notable due to the company’s dominance in e-commerce, and...
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Sonoma = Food Innovation
June 26, 2017
Culinary Destinations, Sonoma County Food
Sonoma is not as brash or sassy as its neighbors to the east and south. Its economy built around agricultural products like apples and milk, Sonoma has quietly been gaining on San Francisco and Napa as a hub of...
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What is the Best Tasting Vegan Mayonnaise?
June 23, 2017
Dressings, Food Trend, Mayonnaise
Calling out the best tasting vegan mayonnaise used to be simple. A tiny category, there were only one or two players, companies that devoted themselves to things vegans can eat. These early vegan mayo’s were mostly made of soy...
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Get Educated on Coconut Oil's MCTs
June 16, 2017
paleo foods, SuperFoods
School’s out for summer (or so sang Alice Cooper circa 1972) but, as any good teacher will tell you, learning never stops. With the weather warming (except in the San Francisco Bay Area where fog season is just getting...
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SONOMA MILK TASTES GOOD
June 12, 2017
Food
One peek at the rolling green hills of Sonoma County is all it takes to understand the region’s appeal for farmers. Influenced in climate and soil by the Pacific Ocean to the west and the towering peaks of the...
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Dig Deeper Into Sustainable Chicken Farming
June 9, 2017
Food
Sustainability is the hot new industry term in food production, but, when it comes to sustainable chicken farming, is the term getting watered down and overused? Several features, such as this one in Portland Magazine, have called sustainable meats...
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A Taste of Sonoma's Food and Beverage Scene
June 6, 2017
Culinary Destinations, Food Culture, Innovations, Sonoma County Food
Sonoma County often plays second fiddle to nearby Napa and its fabled wines. But the depth of Sonoma’s food and beverage scene pushes it past Napa for the sheer diversity of food and beverage businesses that call Sonoma home....
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Who Cares About Gluten-Free Products?
May 30, 2017
Food
Gluten-free foods are trendy. As noted in a story I wrote last week, new gluten-free products are streaming into the marketplace. But if you do not have a gluten intolerance or celiac disease – or don’t know you have...
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Wise Brand Refresh Focuses on Cheese
May 26, 2017
Brand Identity, Brand Packaging
We were thrilled to work with Wise, Inc. on their Cheez Doodles visual package design rebranding effort. In this piece published in the May/June 2017 issue of Candy & Snack Today magazine, Perspective:Branding CEO and Founder, Simon Thorneycroft, discusses...
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Granola Bars Move into New Places
May 24, 2017
Snack Bars, SuperFoods
Food manufacturers know that consumers are on the hunt for healthy, store bought granola bars and the healthiest (most healthy) energy bars on the market. In response, the bar category has morphed to include rectangular-shaped iterations of just about...
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New Foods Meet Paleo and Gluten-Free Diet Needs
May 19, 2017
Food, gluten-free foods, paleo foods
Gluten-free foods, such as Mission Foods organic corn tortillas, are not new. But more products than ever are out there that meet the needs of gluten-free eaters. The rise in gluten-free products may be partially attributed to the crowds...
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4 Healthy, Delicious Things You Can Eat As a Vegan
May 17, 2017
Food, Food Trend, Vegan Foods
When Beyonce wore a KALE sweatshirt in her 7/11 music video, it became clear the super food was popular beyond being one of the healthiest things you can eat as a vegan. But while you can find kale everywhere,...
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Marshmallows Making a Smash at SF's Fancy Food Show
May 15, 2017
Food
At the Fancy Food Show, we were shown a new perspective on marshmallows as the new, all-natural snacking craze.
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Cherish Mom by Cooking at Home this Mother's Day
May 12, 2017
Cooking at Home, Holidays
Raising children, tending to their needs and cares, being there at all hours of the day and night, is no small task. Motherhood involves a myriad of responsibilities, small and large, significant and momentary, and lasts a lifetime. And...
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Kombucha: Fermented Tea Makes Probiotics Easier to Swallow
May 10, 2017
Beverages, Fermented Beverages
Kombucha, which is fermented tea, has been growing in popularity in the United States recently. But the practice of fermenting food dates back millennia—both as a method of food safety and food preservation. Fermented foods are a staple of...
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The Barlow Center is a Food and Wine Hub
May 8, 2017
Culinary Destinations, Sonoma County Food
Sebastopol is the gateway to the West County of Sonoma and it’s many gastronomic delights—restaurants, breweries, creameries and of course wineries and farms. But a gateway implies you simply pass through it on the way to somewhere else, which...
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Where Does Chocolate Originate From?
May 5, 2017
chocolate, Food
Like coffee, chocolate is changing. And a chocolate bar is not just a chocolate bar. Where the chocolate - ahem! cacao - comes from and the quality of those all-important cacao beans is now taking center stage. If you...
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The Surprising Environmental Benefit of Big Box Shopping
May 1, 2017
Food
If your childhood was anything like mine, packing lunch everyday was a breeze. You grabbed a series of products from America's biggest cpg companies - an “Uncrustable,” a portion-sized Doritos (maybe two), and a single-serve Mott's applesauce. Throw it...
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From Hippy to Happy, Western Sonoma County is a Culinary Gem
April 28, 2017
Food, Sonoma County Food
Western Sonoma County, known locally as "the West County," is the epicenter of Sonoma's culinary scene. What makes it even better is that, at least for now, so few people know about it. Back in 2013, I was working...
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Disappearing Buzz: General Mills New Honey Nut Cheerios Box
April 24, 2017
Honeybee collapse, Sustainable Agriculture
When a big food brand steps up to run an overly-environmental campaign (if there is such a thing), consumers beware. Because when that brand misses the mark, folks line up to hand out an instantly ugly report card across...
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A Rosy Outlook For Botanicals
April 21, 2017
Food Trend
If you think you’re seeing more herbal and floral botanicals in drinks and food, you’re not hallucinating. Wait. Are you sipping absinthe at the moment? Then maybe. And consider yourself officially on-trend. Why oh why are lemongrass, ginger, anise, turmeric,...
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Perfecting the Single-Serve Snack Package Cup
April 19, 2017
Brand Packaging, snack packaging
Where’s my yogurt lid? If the yogurt case at Safeway is any indication, today’s yogurt companies prefer peel-back foil lids rather than the re-sealable plastic lids of old. (For contrarians, Noosa's larger format, 8-ounce cup comes with a plastic...
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Vegans Get Ready: More Choices than Ever in High Protein Vegan Foods
April 17, 2017
Food
So, you want to be a vegan. Lucky for you, it’s easier than ever to live a vegan life, whether in San Francisco or San Juan. Layer in the no carb paleo craze and watch as the list of...
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One Nation, Under Starbucks
April 13, 2017
Coffee, Energy Beverages
The US single serve, packaged coffee drink market has been growing at double digits for the last four years. With coffee sales rising, the industry bloomed an additional 14% in 2016 to a market size of $2.54 billion. (Yes, that’s...
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Snacking Faux Pas - What your Mother Never Told You Could Kill You (Not)
April 7, 2017
Kid Foods, Kid Snacks, Shared Snacks, Snack Foods, Snack Manners
In earlier articles, I’ve explained that Americans are, on average, snacking more and that as Americans snack more, their snacks are taking on the nutritional characteristics of meals. It matters not where you eat your food – in the...
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To Eat is Human; to Eat Spicy Foods is Divine
April 5, 2017
Beverages, Food Culture, Spicy Foods
First there was chipotle. No, not the company, but a jalapeño that’s been smoked and dried. Dusted onto potato chips and sneaked into sauce, chipotle and its subtle, smoky heat nudged its way into consumer packaged foods more than...
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Around the World, Coffee is the Ultimate Social Snack
April 3, 2017
Coffee, international beverages
Coffee and coffee culture have gone through a revolution in the US. Half a century ago, when coffee was a commodity, we drank thin, uninspired coffee out of Styrofoam cups or at a diner. Back then, the drink’s taste...
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Quinoa Wears the Perfect Protein Crown
March 30, 2017
Food Trend, superfood
Once virtually unknown to Americans, quinoa exploded onto the food scene in a big way in the aughts. Blame the seemingly miraculous amounts of complete protein and fiber crammed into the seeds of this tiny member of the grass...
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Gettin' Crazy With the (Cheese) Cheez Whiz
March 28, 2017
Cheese, Seasonal Food
I did not grow up in a house that embraced flavored cheese. Like Kim Severson’s colleague in Severson’s late 2016 piece in the New York Times food section about cheeseballs, my parents, post-war European immigrants, liked their fermented milk...
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What Gamers have Wrought: TV Snack Brands
March 24, 2017
Brand Packaging, Snack Foods, snack packaging
The TV dinner is so….last century. The very idea harks back to a time when Americans cherished sitting down at a table for three square meals a day. In that context, a TV dinner can be viewed as a...
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The Main Spices in Indian Food
March 22, 2017
Food, Spices
Indian food is complicated. Over millennia, countless ethnic, religious, and regional cooking styles emerged on the Indian subcontinent, each with their own spice blends, flavors and techniques. This extreme variation is part of what makes Indian food so compelling....
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A Look at Bread without Yeast
March 20, 2017
Bread, Food
Can you make bread without yeast? Simply put: yes. Bread is one of humankind’s most widely consumed foods. Studies suggest humans began baking bread about 30,000 years ago and bread remains an important part of the human diet. The...
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Is Juice the Best Electrolyte Drink?
March 16, 2017
Beverages, Recovery Beverages
As consumers become more aware of their daily nutritional needs, the race is on to create and sell the best electrolyte drinks. Electrolytes, minerals that conduct electrical impulses in the body, are an important part of human health. Minerals...
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Does Alkalinity in Water Matter?
March 14, 2017
Beverages, Water
Much has been written about eating a well-balanced diet that includes plenty of water. One hydrogen molecule plus two oxygen molecules, water is, quite literally, life itself. Our bodies are almost 80% water. Water is so essential to life...
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Bananas: the Perfect Brand Package Design
March 10, 2017
nature's perfect package, snack packaging
If any branded package design could be considered perfect, what would it be? For exhibit number two, I offer the banana. America’s third most popular fruit in total sales after berries and apples, bananas comes with their own wrapper,...
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Milk Gets Real to Combat the Rise of Alternative Milks
March 8, 2017
Alternative Milks, Beverages
Milk. We’ve all seen the ads touting the benefits of milk – lots of calcium, happy cows, happier humans – yet dairy milk sales are down while non-dairy milk sales are up. Dairy producers are not taking that detail...
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Superfood: the Most Glorious Term Ever Used in Product Packaging
March 6, 2017
Food Trend, SuperFoods
The word “superfood” appears on countless brands' product packaging these days as a marketing term used to help sell food. Popular ideas for what a superfood is include: a) foods that are nutritionally dense; b) rich in phytochemicals or...
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Is the Apple Nature’s Perfect Package?
March 3, 2017
nature's perfect package, snack packaging
If any branded package design could be considered perfect, what would it be? For exhibit number one, I offer the apple. Typically merchandised in high traffic areas in a wide basket to best display their natural beauty, apples seem...
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Alternative Milks Have Arrived
March 1, 2017
Alternative Milks, Brand Identity
If alternative milks (those not sourced from a cow, goat, or sheep) can no longer be called "milk," will that impact it's brand identity? Dairy alternatives, everything from almond milk yogurt to 100% plant-based cheese, are becoming important players in...
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No Time to Make A Healthy, Scrumptious Dinner? Check Out Our Favorite Meal In-a-Box Delivery Services
February 27, 2017
Food Delivery
Consumer Packaged Goods are Now Meal Delivery Services in All Shapes and Sizes Since 2010, countless meal delivery services have popped up all over the country. From pre-prepped smoothies and soups to gourmet breakfast and heat and eat dinners, consumer...
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Fancy Food Show 2017 Trends: Innovation in jerky flavors and regenerative agriculture practices
February 23, 2017
Food Trend, Healthy Snack Foods, Industry Trends, Jerky, Meat Snacks, Snack Foods
Meat snacks and bars are a food trend that we saw at the 2017 Fancy Food Show. Food journalist Christina Mueller gives us a unique perspective on some of the companies providing new and innovative flavors in jerky meat...
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National Snack Month says ‘buh-bye’ to Three Squares a Day
February 21, 2017
Industry Trends, Snack Foods
February is National Snack Month. (Don’t worry, I didn’t know that either until I started working on this article). Who knew that snacks needed their own month? Developed as a marketing and sales tool in 1989 by SNAC International,...
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Does Valentine’s Day Matter Anymore?
February 14, 2017
Holidays, Snack Foods
Does anyone care about Valentine’s Day? Named for one or more early Christian saints (Valentinus seems to be the most popular name variation), Valentine’s Day first became associated with love in the 14th century. Cupid, as he was known...
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I’m Just an Emoji Girl, Living in an Emoji World
February 13, 2017
Brand Packaging, Online Shopping
As we peer into mid-February, we ask you to examine the symbol known as the heart. The heart is an ancient symbol, used by Romeos and Juliets for centuries as an expression of love in all its forms. Modern...
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Which Super Bowl Ads Were the Most Memorable?
February 10, 2017
Simon Says, Snack Foods, Super Bowl
Well, Super Bowl 51 has come and gone. Highlighted by one of the most ambitious half-time shows ever and arguably one of the greatest comebacks by any team maybe ever, which television ads do you remember, if any? Did...
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Consider the Chip - Food Packaging Matters
February 10, 2017
Snack Foods, Super Bowl
Food Packaging Food packaging can have a significant impact on food taste, quality and longevity. But none of that matters if the product does not get picked up off of the shelf and purchased. As we move into a new...
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Our Perspective on Trends and Innovations from The SF Winter Fancy Food Show 2017
February 9, 2017
Food, Food Trend, Healthy Snack Foods, Innovations, Jerky, Meat Snacks
Join food journalist Christina Mueller as she takes us through the Fancy Food Show and meet some of this year's innovators and trend makers.
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What I Ate at the Winter Fancy Food Show
February 7, 2017
Category Overview, Food Trend
The Winter Fancy Food Show in San Francisco is an epic, three-day showcase for the future of food and beverages. Countless companies vie to tell their story, show off their best food packaging, and compel you to sample their...
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Where did all these Snack Boxes Come From?
February 3, 2017
Healthy Snack Foods, Monthly Snack Subscription Services
Here at Perspective Branding, we love to snack and we love great snack food packaging. But alas, endless bowls of M&M’s and mini candy bars aren’t helping any of us watch our waistlines or manage our collective health. Instead,...
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What Am I Drinking: the Brave New World of Functional Beverages
February 3, 2017
Energy Beverages, Functional Beverages, Recovery Beverages
Marketing beverages is not what it used to be. To stand out in a crowded field (and be recognized for the best consumer packaging), makers of sports drinks, energy drinks and even enhanced waters have had to differentiate themselves...
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Our Favorite Food-Tech Brands of 2016 - Part 2
February 3, 2017
Food Trend, Innovations, Jerky, Meat Snacks
The Bay Area is known for its revolutionary approach to businesses. A food revolution got started here in the ‘60s (hello, California Cuisine!) and hasn’t stopped for breath since. Culinary innovation happens here, where the Pacific Ocean meets the...
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Our Favorite Food-Tech Brands of 2016
January 20, 2017
Food
Holy moly, it is mid-January already but before we say adieu to 2016, let us pause to consider what an incredible year 2016 was for food tech, just for the sheer number of innovative companies that burst onto the...
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Overcoming those Holiday Binging Blues - What Should You Eat and Drink after Overeating?
December 20, 2016
Food
The holidays present myriad opportunities to eat and drink. A lot. If you overindulge, no need to pay the piper. Here is what to eat and drink NOW to feel better.
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Your Holiday Cheat Sheet: Sensible Snacking Strategies to Eliminate Overeating
November 20, 2016
Food
The holidays present myriad opportunities to eat. And eat a lot. But by strategizing ahead of time and planning small meals and snacks, you can keep hunger at bay and enjoy the holiday party without busting a gut. Eating high...
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What makes Thanksgiving the most Visible, Visceral & Memorable meal of the year?
October 20, 2016
Food
Everything from the colors of the tableware and the aromas of food cooking to the football on the TV and the turkey combine to make an indelible impression on all of us. The team at Perspective Branding clues us...
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How clear brand communication can help a turkey stand out from the crowd.
September 20, 2016
Food
Turkey terms are confusing. Here’s how brand packaging can help consumers decide which turkey to purchase. Call to Action: As an industry, so many descriptions and phrases are used to sell products that we have a confusing mess of misunderstanding....
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The essence of the food truck
August 24, 2016
Food
Wise Snacks challenged us to help drive their food truck concept and capture the essence of the movement. Our goal was to find a simple way to capture the taste experience for consumers. We looked for a simple, memorable...
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The science of design
July 15, 2016
Food
Thoughts from us in an article in Brand Packaging where we speak to the growing importance of haptics and how learning from neuroscience can improve the effectiveness of our work.
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A challenging series
July 1, 2016
Food
Working on wine always gets the design juices flowing, and Checkmate Artisanal Winery was no exception. Outstanding wine from the amazing British Columbia region where Anthony von Mandl and his team craft more and more elegant wines. In this...
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Simply delightful
June 1, 2016
Food
I originally worked on International Delight when it was owned by Suiza Morningstar foods (in or about1999), so it was a brilliant opportunity to come full circle and get another crack at it with an all new brand team...
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Seasonal variation
May 1, 2016
Food
Working with the Mike's brand always provides us with a great challenge. Several times a year, we are asked to create refreshing limited edition packaging for the latest seasonal flavor. With each one, we try and push ourselves to...
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More good news
April 1, 2016
Food
We have had our heads down all summer working away, so havent been updating much. That said, we are proud to announce our latest accolade from Pentawards. Great to recieve an award for the work we have created with...
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A little recognition
March 15, 2016
Food
Proud to say that our work was recognized by The Communicator Awards. A gold each for Escapologie and Wine O'Clock, and a silver for Walkers Deep Ridged Crisps and Painted Turtle Wines. All of these designs were terrific to...
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Jake’s takes a stand
March 1, 2016
Food
It’s always a lovely feeling when a previous client picks up the phone and invites you onto their latest project, and that’s exactly what happened here. Jake’s is a new brand just launched into Costco in the U.S. The idea...
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Mike’s new look packs a punch
February 1, 2016
Food
We love working on Mike’s; it’s such a refreshing brand – so much character and ambition. This design was a refresh of the existing packaging for the Harder Punch sold in convenience stores. It’s a refreshing pint of alcoholic fruitiness. Our...
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A new wine breaks free
December 25, 2015
Food, Wine
There are just so many stunning wine labels in the market today, it only gets harder and harder to stand out at retail. That is where simplicity in design can help.
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Good wine is an art
December 20, 2015
Food
Painted Turtle is a wine brand being sold in Canada that, like many wine brands, simply needed a face-lift to keep up with the ever-changing and expanding wine market.
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Because it’s wine o’clock somewhere
November 7, 2015
Food
Inspired from personal experiences, “It's Wine O’Clock Somewhere” is a fun, youthful wine for those who are more spontaneous in life!
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Walkers launches an epic crisp
November 1, 2015
Food
Working within the U.K. always provides a creative challenge, as consumers are just so in touch with design aesthetic.
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