Blog | Perspective Branding

Your Local Market Shifts Shape: Grocery Shopping Adapts to New Realities

February 27, 2018

Cooking at Home, Food, Food Delivery, Latest Posts

Meal kit delivery services are blowing home cooking out of the water. Looking to compete, the number of prepared foods at Whole Foods and prepared foods at Costco has steadily ticked up. Supermarkets are losing customers as more and...

What are the benefits of caffeine? What is the best caffeinated water?

Caffeinated Water? It's Here!

February 11, 2018

Beverage Packaging, Caffeine

Say buh-bye to bad, high acid coffee. And adios to boring, ol’ water. The benefits of water – namely, hydration and life – and the benefits of caffeinated coffee – alertness, focus, clarity, energy – and the huge market...

From Forest to Table: New Packaging from Innovative Companies

February 8, 2018

Biodegradable Packaging, Innovation, Innovations, StartUp Food Companies

They say one man’s trash is another man’s treasure -- but innovative companies are turning one man’s trash into another man’s … food packaging With the dangers of global warming threatening to jeopardize our very existence, more and more consumers...

The Smoothie: Protein in its Simplest Form

January 8, 2018

Food, plant-based protein

With the increase of weight-training phenomenons like Crossfit and powerlifting, protein and protein powders are getting a huge surge in the world of nutrition. From nuts to pea protein, plant-based protein powders are crowding the shelves of local health...

From Forest to Table: New Packaging from Innovative Companies

November 9, 2017

Beverage Packaging, Biodegradable Packaging, Brand Packaging, Innovation, Innovations, StartUp Food Companies

They say one man’s trash is another man’s treasure -- but innovative companies are turning one man’s trash into another man’s … food packaging? With the dangers of global warming threatening to jeopardize our very existence, more and more consumers...

Snack Bags Get a Punch of Protein

November 2, 2017

Chips, plant-based protein

When you think about chips, the last thing that comes to mind is probably “healthy snacks” or “foods with protein” -- but some health food manufacturers are transforming your favorite guilty pleasure into a new source of foods with...

Why Eating Your Coffee is Smart

October 26, 2017

Coffee, Food

For coffee drinkers, that morning Cup of Joe is a ritual that won’t soon be abandoned, but what happens if you eat your morning cup instead of drink it? For centuries, people have been brewing beans for consumption (with...

Snack Bags Get Hot

October 16, 2017

Food

Human beings are suckers for personalization, especially when said personalization is related to snack customization. From cupcake decorating parties to Lunchables where you make your own mini pizzas or cracker, cheese, and ham combos, we love the ability to...

Eat Your Botox

October 2, 2017

Beverages, Functional Beverages

Collagen, the protein found in the connective tissues between animal muscles, is seeping its way into the fitness and beauty industries as one of the healthy sources of protein for athletes and as supplements to reduce the appearance of...

Witness Food's Future at Expo East

September 25, 2017

Food Trend

I spent three days last week at the Baltimore Convention Center, surveying the consumer packaged goods industry's best food packaging while nibbling, noshing, slugging down shots of coffee, kombucha and everything in-between, and figuring out the near future of...

Simon Says: Augmented Reality on more Packaging

September 20, 2017

Brand Identity, Brand Packaging, Retail Merchandising, Simon Says

ICYMI (it was August, after all, when this article first landed, a month when the whole northern hemisphere goes on vacation), our very own Simon Thorneycroft was quoted in Food Navigator in a piece about augmented reality and packaging....

Vegetables' Collapsing Supply Chain

September 18, 2017

Food, Food Delivery, Innovation, Sustainable Agriculture

The farm-to-table movement has taken the country by storm -- and it’s even more accessible than a six-course feast at a Michelin starred restaurant. Supporting local farms has become mainstream, encouraging consumers to shop at farmers markets and buy...

Simon Says: Black is the New Black

September 13, 2017

Brand Identity, Brand Packaging, Simon Says

Perspective:Branding's Founder and CEO, Simon Thorneycroft, wrote this insightful piece for AdWeek a few weeks back about using the color black in your packaging. Sure, black is trendy but will it work for you? Why More Packaging Should Be Black,...

Bugging Out - Will You Eat Insects?

September 11, 2017

Food, insect protein, SuperFoods

What if we told you that manufacturers are processing crickets, meal worms, and locusts into flours to boost a product's protein levels? Unsurprisingly, most people in the western world are reluctant to add a scoop of cricket protein powder...

Burgers: A Revolution in Plant-based Protein

September 5, 2017

Innovations, plant-based protein, Vegan Foods

There are few things more satisfying than biting into a juicy, bloody burger -- but what if said burger was made from plant-based protein instead of ground beef? A new revolution in vegan protein has begun, and it’s all...

Rebranding Helps Tahoe Trail Bar Increase Visibility

August 30, 2017

Brand Identity, Brand Packaging, Export, Food, Snack Bars, Snack Foods

A recent story published on packagingstrategies.com focused on our branded packaging design work with Tahoe Trail Bars. We are thrilled to share their success! Tahoe Trail Bars rebranded in time for summer outings When current owner & CEO Wes King bought the...

No Added Sugar: Granola Bar Brands Get Fruity

August 28, 2017

Export, Snack Bars, Vegan Foods

With the onslaught of trendy diets and health-conscious companies, more and more granola bar brands are eschewing sugar in favor of natural sweeteners. Forget those granola bars that are basically thinly veiled candy bars. Now, granola bar brands are...

Brand Packaging Features Tahoe Trail Bar's Brand Refresh

August 25, 2017

Brand Packaging, snack packaging

It's true that we like to pat ourselves on the back. But when our work is recognized by the industry, we are not shy about sharing our success - and our client's success - with our community. In the August...

Can you eat Packing Peanuts? What about your Coffee Cup?

August 21, 2017

Biodegradable Packaging, Innovation, nature's perfect package

Have you ever gotten a box in the mail, pulled out whatever was inside, been left with piles of packing peanuts, and wondered: can you eat packing peanuts? If you think it’s a crazy question, it’s not—many people wonder...

food apps that deliver, pizza delivery near me

Food Apps that Deliver are the Future of Food Delivery

August 14, 2017

Food Delivery, Innovations, StartUp Food Companies

The golden arches of McDonald’s used to represent the epitome of cheap, fast, convenient food. But while the drive-thru model in many ways revolutionized how we consume, more change in "fast food" is afoot. As the tech world and...

food recycler, how to make instant compost

One Easy Step To Reduce Food Waste: Make Instant Compost

August 7, 2017

Composting, Innovation

Food waste is a substantial problem in the United States and beyond. Just in the United States, food waste makes up 30 - 40% of the food supply and is the single largest contributor to our nation’s landfills. While...

What does the Paleo Diet Have to do with the Price of Eggs?

July 31, 2017

Eggs, Retail Merchandising, Value Perception

Whether or not you’re on a paleo diet, you’re likely on the hunt for delicious foods with protein. In fact, if you want to optimize health, price and taste, I’m a strong believer in a paleo diet staple: eggs....

Spreadable Chocolate: Nutella Alternatives Focus on Sugar

July 24, 2017

Chocolate, Food, Snack Foods

Some say you shouldn’t fix what’s not broken, but the spreadable chocolate industry begs to differ. We recently dug into the trend of single-origin chocolate, for example. Another part of chocolate’s continued evolution? Going from munchable to spreadable. Hello,...

Sonoma Apples are Second to None

July 17, 2017

Culinary Destinations, Food, Sonoma County Food

Sonoma apples are not nearly as sexy as wine – well, says most wine drinkers, anyway. And yet Sonoma’s agricultural past anchors firmly to the apple. First planted in the area in 1811 by Russian explorers, the Gravenstein apple...

Best Graphic Design? Or Best Energy Bar? (Or both?)

July 14, 2017

Brand Packaging, Snack Bars

The best energy bar deserves the best graphic design on pack. And we couldn't be more thrilled to work with Tahoe Trail Bar on their rebranding effort. But we love bringing media attention to our clients even more. Take a...

startup food companies | buying innovation group |

Building StartUp Food Companies is Hard

July 10, 2017

Food, Innovations, StartUp Food Companies

Startup food companies aren't always small. Recently, Amazon made headlines by purchasing Whole Foods Market for a whopping $13.7 billion. The acquisition marked Amazon’s biggest step into the brick-and-mortar game, notable due to the company’s dominance in e-commerce, and...

Sonoma = Food Innovation

June 26, 2017

Culinary Destinations, Sonoma County Food

Sonoma is not as brash or sassy as its neighbors to the east and south. Its economy built around agricultural products like apples and milk, Sonoma has quietly been gaining on San Francisco and Napa as a hub of...

What is the Best Tasting Vegan Mayonnaise?

June 23, 2017

Dressings, Food Trend, Mayonnaise

Calling out the best tasting vegan mayonnaise used to be simple. A tiny category, there were only one or two players, companies that devoted themselves to things vegans can eat. These early vegan mayo’s were mostly made of soy...

what is coconut oil good for | is coconut a nut | what are MCTs

Get Educated on Coconut Oil's MCTs

June 16, 2017

paleo foods, SuperFoods

School’s out for summer (or so sang Alice Cooper circa 1972) but, as any good teacher will tell you, learning never stops. With the weather warming (except in the San Francisco Bay Area where fog season is just getting...

SONOMA MILK TASTES GOOD

June 12, 2017

Food

One peek at the rolling green hills of Sonoma County is all it takes to understand the region’s appeal for farmers. Influenced in climate and soil by the Pacific Ocean to the west and the towering peaks of the...

Dig Deeper Into Sustainable Chicken Farming

June 9, 2017

Food

Sustainability is the hot new industry term in food production, but, when it comes to sustainable chicken farming, is the term getting watered down and overused? Several features, such as this one in Portland Magazine, have called sustainable meats...

A Taste of Sonoma's Food and Beverage Scene

June 6, 2017

Culinary Destinations, Food Culture, Innovations, Sonoma County Food

Sonoma County often plays second fiddle to nearby Napa and its fabled wines. But the depth of Sonoma’s food and beverage scene pushes it past Napa for the sheer diversity of food and beverage businesses that call Sonoma home....

Who Cares About Gluten-Free Products?

May 30, 2017

Food

Gluten-free foods are trendy. As noted in a story I wrote last week, new gluten-free products are streaming into the marketplace. But if you do not have a gluten intolerance or celiac disease – or don’t know you have...

Wise Brand Refresh Focuses on Cheese

May 26, 2017

Brand Identity, Brand Packaging

We were thrilled to work with Wise, Inc. on their Cheez Doodles visual package design rebranding effort. In this piece published in the May/June 2017 issue of Candy & Snack Today magazine, Perspective:Branding CEO and Founder, Simon Thorneycroft, discusses...

Granola Bars Move into New Places

May 24, 2017

Snack Bars, SuperFoods

Food manufacturers know that consumers are on the hunt for healthy, store bought granola bars and the healthiest (most healthy) energy bars on the market. In response, the bar category has morphed to include rectangular-shaped iterations of just about...

New Foods Meet Paleo and Gluten-Free Diet Needs

May 19, 2017

Food, gluten-free foods, paleo foods

Gluten-free foods, such as Mission Foods organic corn tortillas, are not new. But more products than ever are out there that meet the needs of gluten-free eaters. The rise in gluten-free products may be partially attributed to the crowds...

4 Healthy, Delicious Things You Can Eat As a Vegan

May 17, 2017

Food, Food Trend, Vegan Foods

When Beyonce wore a KALE sweatshirt in her 7/11 music video, it became clear the super food was popular beyond being one of the healthiest things you can eat as a vegan. But while you can find kale everywhere,...

Marshmallows Making a Smash at SF's Fancy Food Show

May 15, 2017

Food

At the Fancy Food Show, we were shown a new perspective on marshmallows as the new, all-natural snacking craze.

Cherish Mom by Cooking at Home this Mother's Day

May 12, 2017

Cooking at Home, Holidays

Raising children, tending to their needs and cares, being there at all hours of the day and night, is no small task. Motherhood involves a myriad of responsibilities, small and large, significant and momentary, and lasts a lifetime. And...

Kombucha: Fermented Tea Makes Probiotics Easier to Swallow

May 10, 2017

Beverages, Fermented Beverages

Kombucha, which is fermented tea, has been growing in popularity in the United States recently. But the practice of fermenting food dates back millennia—both as a method of food safety and food preservation. Fermented foods are a staple of...

The Barlow Center is a Food and Wine Hub

May 8, 2017

Culinary Destinations, Sonoma County Food

Sebastopol is the gateway to the West County of Sonoma and it’s many gastronomic delights—restaurants, breweries, creameries and of course wineries and farms. But a gateway implies you simply pass through it on the way to somewhere else, which...

Where Does Chocolate Originate From?

May 5, 2017

chocolate, Food

Like coffee, chocolate is changing. And a chocolate bar is not just a chocolate bar. Where the chocolate - ahem! cacao - comes from and the quality of those all-important cacao beans is now taking center stage. If you...

The Surprising Environmental Benefit of Big Box Shopping

May 1, 2017

Food

If your childhood was anything like mine, packing lunch everyday was a breeze. You grabbed a series of products from America's biggest cpg companies - an “Uncrustable,” a portion-sized Doritos (maybe two), and a single-serve Mott's applesauce. Throw it...

From Hippy to Happy, Western Sonoma County is a Culinary Gem

April 28, 2017

Food, Sonoma County Food

Western Sonoma County, known locally as "the West County," is the epicenter of Sonoma's culinary scene. What makes it even better is that, at least for now, so few people know about it. Back in 2013, I was working...

Disappearing Buzz: General Mills New Honey Nut Cheerios Box

April 24, 2017

Honeybee collapse, Sustainable Agriculture

When a big food brand steps up to run an overly-environmental campaign (if there is such a thing), consumers beware. Because when that brand misses the mark, folks line up to hand out an instantly ugly report card across...

A Rosy Outlook For Botanicals

April 21, 2017

Food Trend

If you think you’re seeing more herbal and floral botanicals in drinks and food, you’re not hallucinating. Wait. Are you sipping absinthe at the moment? Then maybe. And consider yourself officially on-trend. Why oh why are lemongrass, ginger, anise, turmeric,...

Perfecting the Single-Serve Snack Package Cup

April 19, 2017

Brand Packaging, snack packaging

Where’s my yogurt lid? If the yogurt case at Safeway is any indication, today’s yogurt companies prefer peel-back foil lids rather than the re-sealable plastic lids of old. (For contrarians, Noosa's larger format, 8-ounce cup comes with a plastic...

Vegans Get Ready: More Choices than Ever in High Protein Vegan Foods

April 17, 2017

Food

So, you want to be a vegan. Lucky for you, it’s easier than ever to live a vegan life, whether in San Francisco or San Juan. Layer in the no carb paleo craze and watch as the list of...

One Nation, Under Starbucks

April 13, 2017

Coffee, Energy Beverages

The US single serve, packaged coffee drink market has been growing at double digits for the last four years. With coffee sales rising, the industry bloomed an additional 14% in 2016 to a market size of $2.54 billion. (Yes, that’s...

Snacking Faux Pas - What your Mother Never Told You Could Kill You (Not)

April 7, 2017

Kid Foods, Kid Snacks, Shared Snacks, Snack Foods, Snack Manners

In earlier articles, I’ve explained that Americans are, on average, snacking more and that as Americans snack more, their snacks are taking on the nutritional characteristics of meals. It matters not where you eat your food – in the...

To Eat is Human; to Eat Spicy Foods is Divine

April 5, 2017

Beverages, Food Culture, Spicy Foods

First there was chipotle. No, not the company, but a jalapeño that’s been smoked and dried. Dusted onto potato chips and sneaked into sauce, chipotle and its subtle, smoky heat nudged its way into consumer packaged foods more than...

Around the World, Coffee is the Ultimate Social Snack

April 3, 2017

Coffee, international beverages

Coffee and coffee culture have gone through a revolution in the US. Half a century ago, when coffee was a commodity, we drank thin, uninspired coffee out of Styrofoam cups or at a diner. Back then, the drink’s taste...

Quinoa Wears the Perfect Protein Crown

March 30, 2017

Food Trend, superfood

Once virtually unknown to Americans, quinoa exploded onto the food scene in a big way in the aughts. Blame the seemingly miraculous amounts of complete protein and fiber crammed into the seeds of this tiny member of the grass...

Gettin' Crazy With the (Cheese) Cheez Whiz

March 28, 2017

Cheese, Seasonal Food

I did not grow up in a house that embraced flavored cheese. Like Kim Severson’s colleague in Severson’s late 2016 piece in the New York Times food section about cheeseballs, my parents, post-war European immigrants, liked their fermented milk...

What Gamers have Wrought: TV Snack Brands

March 24, 2017

Brand Packaging, Snack Foods, snack packaging

The TV dinner is so….last century. The very idea harks back to a time when Americans cherished sitting down at a table for three square meals a day. In that context, a TV dinner can be viewed as a...

The Main Spices in Indian Food

March 22, 2017

Food, Spices

Indian food is complicated. Over millennia, countless ethnic, religious, and regional cooking styles emerged on the Indian subcontinent, each with their own spice blends, flavors and techniques. This extreme variation is part of what makes Indian food so compelling....

A Look at Bread without Yeast

March 20, 2017

Bread, Food

Can you make bread without yeast? Simply put: yes. Bread is one of humankind’s most widely consumed foods. Studies suggest humans began baking bread about 30,000 years ago and bread remains an important part of the human diet. The...

Is Juice the Best Electrolyte Drink?

March 16, 2017

Beverages, Recovery Beverages

As consumers become more aware of their daily nutritional needs, the race is on to create and sell the best electrolyte drinks. Electrolytes, minerals that conduct electrical impulses in the body, are an important part of human health. Minerals...

Does Alkalinity in Water Matter?

March 14, 2017

Beverages, Water

Much has been written about eating a well-balanced diet that includes plenty of water. One hydrogen molecule plus two oxygen molecules, water is, quite literally, life itself. Our bodies are almost 80% water. Water is so essential to life...

Bananas: the Perfect Brand Package Design

March 10, 2017

nature's perfect package, snack packaging

If any branded package design could be considered perfect, what would it be? For exhibit number two, I offer the banana. America’s third most popular fruit in total sales after berries and apples, bananas comes with their own wrapper,...

many choices of dairy milk for consumers to choose from

Milk Gets Real to Combat the Rise of Alternative Milks

March 8, 2017

Alternative Milks, Beverages

Milk. We’ve all seen the ads touting the benefits of milk – lots of calcium, happy cows, happier humans – yet dairy milk sales are down while non-dairy milk sales are up. Dairy producers are not taking that detail...

Superfood: the Most Glorious Term Ever Used in Product Packaging

March 6, 2017

Food Trend, SuperFoods

The word “superfood” appears on countless brands' product packaging these days as a marketing term used to help sell food. Popular ideas for what a superfood is include: a) foods that are nutritionally dense; b) rich in phytochemicals or...

Is the Apple Nature’s Perfect Package?

March 3, 2017

nature's perfect package, snack packaging

If any branded package design could be considered perfect, what would it be? For exhibit number one, I offer the apple. Typically merchandised in high traffic areas in a wide basket to best display their natural beauty, apples seem...

Alternative Milks Have Arrived

March 1, 2017

Alternative Milks, Brand Identity

If alternative milks (those not sourced from a cow, goat, or sheep) can no longer be called "milk," will that impact it's brand identity? Dairy alternatives, everything from almond milk yogurt to 100% plant-based cheese, are becoming important players in...

No Time to Make A Healthy, Scrumptious Dinner? Check Out Our Favorite Meal In-a-Box Delivery Services

February 27, 2017

Food Delivery

Consumer Packaged Goods are Now Meal Delivery Services in All Shapes and Sizes Since 2010, countless meal delivery services have popped up all over the country. From pre-prepped smoothies and soups to gourmet breakfast and heat and eat dinners, consumer...

Fancy Food Show 2017 Trends: Innovation in jerky flavors and regenerative agriculture practices

February 23, 2017

Food Trend, Healthy Snack Foods, Industry Trends, Jerky, Meat Snacks, Snack Foods

Meat snacks and bars are a food trend that we saw at the 2017 Fancy Food Show. Food journalist Christina Mueller gives us a unique perspective on some of the companies providing new and innovative flavors in jerky meat...

Snack Foods Packaging Agency cheese board

National Snack Month says ‘buh-bye’ to Three Squares a Day

February 21, 2017

Industry Trends, Snack Foods

February is National Snack Month. (Don’t worry, I didn’t know that either until I started working on this article). Who knew that snacks needed their own month? Developed as a marketing and sales tool in 1989 by SNAC International,...

Does Valentine’s Day Matter Anymore?

February 14, 2017

Holidays, Snack Foods

Does anyone care about Valentine’s Day? Named for one or more early Christian saints (Valentinus seems to be the most popular name variation), Valentine’s Day first became associated with love in the 14th century. Cupid, as he was known...

I’m Just an Emoji Girl, Living in an Emoji World

February 13, 2017

Brand Packaging, Online Shopping

As we peer into mid-February, we ask you to examine the symbol known as the heart. The heart is an ancient symbol, used by Romeos and Juliets for centuries as an expression of love in all its forms. Modern...

Which Super Bowl Ads Were the Most Memorable?

February 10, 2017

Simon Says, Snack Foods, Super Bowl

Well, Super Bowl 51 has come and gone. Highlighted by one of the most ambitious half-time shows ever and arguably one of the greatest comebacks by any team maybe ever, which television ads do you remember, if any? Did...

Consider the Chip - Food Packaging Matters

February 10, 2017

Snack Foods, Super Bowl

Food Packaging Food packaging can have a significant impact on food taste, quality and longevity. But none of that matters if the product does not get picked up off of the shelf and purchased. As we move into a new...

Our Perspective on Trends and Innovations from The SF Winter Fancy Food Show 2017

February 9, 2017

Food, Food Trend, Healthy Snack Foods, Innovations, Jerky, Meat Snacks

Join food journalist Christina Mueller as she takes us through the Fancy Food Show and meet some of this year's innovators and trend makers.

What I Ate at the Winter Fancy Food Show

February 7, 2017

Category Overview, Food Trend

The Winter Fancy Food Show in San Francisco is an epic, three-day showcase for the future of food and beverages. Countless companies vie to tell their story, show off their best food packaging, and compel you to sample their...

Where did all these Snack Boxes Come From?

February 3, 2017

Healthy Snack Foods, Monthly Snack Subscription Services

Here at Perspective Branding, we love to snack and we love great snack food packaging. But alas, endless bowls of M&M’s and mini candy bars aren’t helping any of us watch our waistlines or manage our collective health. Instead,...

What Am I Drinking: the Brave New World of Functional Beverages

February 3, 2017

Energy Beverages, Functional Beverages, Recovery Beverages

Marketing beverages is not what it used to be. To stand out in a crowded field (and be recognized for the best consumer packaging), makers of sports drinks, energy drinks and even enhanced waters have had to differentiate themselves...

Our Favorite Food-Tech Brands of 2016 - Part 2

February 3, 2017

Food Trend, Innovations, Jerky, Meat Snacks

The Bay Area is known for its revolutionary approach to businesses. A food revolution got started here in the ‘60s (hello, California Cuisine!) and hasn’t stopped for breath since. Culinary innovation happens here, where the Pacific Ocean meets the...

Our Favorite Food-Tech Brands of 2016

January 20, 2017

Food

Holy moly, it is mid-January already but before we say adieu to 2016, let us pause to consider what an incredible year 2016 was for food tech, just for the sheer number of innovative companies that burst onto the...

Overcoming those Holiday Binging Blues - What Should You Eat and Drink after Overeating?

December 20, 2016

Food

The holidays present myriad opportunities to eat and drink. A lot. If you overindulge, no need to pay the piper. Here is what to eat and drink NOW to feel better.

Your Holiday Cheat Sheet: Sensible Snacking Strategies to Eliminate Overeating

November 20, 2016

Food

The holidays present myriad opportunities to eat. And eat a lot. But by strategizing ahead of time and planning small meals and snacks, you can keep hunger at bay and enjoy the holiday party without busting a gut. Eating high...

What makes Thanksgiving the most Visible, Visceral & Memorable meal of the year?

October 20, 2016

Food

Everything from the colors of the tableware and the aromas of food cooking to the football on the TV and the turkey combine to make an indelible impression on all of us. The team at Perspective Branding clues us...

How clear brand communication can help a turkey stand out from the crowd.

September 20, 2016

Food

Turkey terms are confusing. Here’s how brand packaging can help consumers decide which turkey to purchase. Call to Action: As an industry, so many descriptions and phrases are used to sell products that we have a confusing mess of misunderstanding....

The essence of the food truck

August 24, 2016

Food

Wise Snacks challenged us to help drive their food truck concept and capture the essence of the movement. Our goal was to find a simple way to capture the taste experience for consumers. We looked for a simple, memorable...

The science of design

July 15, 2016

Food

Thoughts from us in an article in Brand Packaging where we speak to the growing importance of haptics and how learning from neuroscience can improve the effectiveness of our work.

A challenging series

July 1, 2016

Food

Working on wine always gets the design juices flowing, and Checkmate Artisanal Winery was no exception. Outstanding wine from the amazing British Columbia region where Anthony von Mandl and his team craft more and more elegant wines. In this...

Simply delightful

June 1, 2016

Food

I originally worked on International Delight when it was owned by Suiza Morningstar foods (in or about1999), so it was a brilliant opportunity to come full circle and get another crack at it with an all new brand team...

Seasonal variation

May 1, 2016

Food

Working with the Mike's brand always provides us with a great challenge. Several times a year, we are asked to create refreshing limited edition packaging for the latest seasonal flavor. With each one, we try and push ourselves to...

More good news

April 1, 2016

Food

We have had our heads down all summer working away, so havent been updating much. That said, we are proud to announce our latest accolade from Pentawards. Great to recieve an award for the work we have created with...

A little recognition

March 15, 2016

Food

Proud to say that our work was recognized by The Communicator Awards. A gold each for Escapologie and Wine O'Clock, and a silver for Walkers Deep Ridged Crisps and Painted Turtle Wines. All of these designs were terrific to...

Jake’s takes a stand

March 1, 2016

Food

It’s always a lovely feeling when a previous client picks up the phone and invites you onto their latest project, and that’s exactly what happened here. Jake’s is a new brand just launched into Costco in the U.S. The idea...

Mike’s new look packs a punch

February 1, 2016

Food

We love working on Mike’s; it’s such a refreshing brand – so much character and ambition. This design was a refresh of the existing packaging for the Harder Punch sold in convenience stores. It’s a refreshing pint of alcoholic fruitiness. Our...

A new wine breaks free

December 25, 2015

Food, Wine

There are just so many stunning wine labels in the market today, it only gets harder and harder to stand out at retail. That is where simplicity in design can help.

Good wine is an art

December 20, 2015

Food

Painted Turtle is a wine brand being sold in Canada that, like many wine brands, simply needed a face-lift to keep up with the ever-changing and expanding wine market.