Time to grow up.

Cheetos, being a global kids’ snack, must keep up with the fast-moving pace of its young consumers. So, we refreshed our previous design with a cleaner brand identity and took an in-depth look at the style and character of its global character icon, Chester. The new design portrays Chester in a dynamic, hyperrealistic 3-D look where he dresses, acts and appears the way real kids do in the world around them.