Letting the food speak for itself.

With a dynamic portfolio of delicious, allergen-free, plant-based foods, Hilary’s previous packaging design did not effectively communicate and celebrate its products’ healthy goodness and delicious flavor. Our new design amplifies the taste experience, uses a simple color-coded system to foster identification and selection, showcases Hilary’s nutritional benefits, and modernizes the brand for younger consumers seeking healthy, meat-free meal options.