There are just so many stunning wine labels in the market today, it only gets harder and harder to stand out at retail. That is where simplicity in design can help.
In this design we’ve combined the elegance of a simple idea (an escape from the mundane) with the robustness of a powerful brand image and name to separate ourselves from the competition. The Escapologie name we created is both immediate and appropriately sophisticated for the target. The rising wings forming the wine glass will be a memorable image for consumers to bring to mind as they return to the supermarket for their next purchase.