ICYMI (it was August, after all, when this article first landed, a month when the whole northern hemisphere goes on vacation), our very own Simon Thorneycroft was quoted in Food Navigator in a piece about augmented reality and packaging. Branded packaging design just got more interesting.
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Augmented reality and packaging: A passing fad or a limitless digital canvas for tomorrow’s food marketers?
Back in 2011, it looked as if augmented reality (AR) might become as ubiquitous as the barcode on food packaging as marketers sought new ways to entice consumers with more immersive experiences.