Painted Turtle is a wine brand being sold in Canada that, like many wine brands, simply needed a face-lift to keep up with the ever-changing and expanding wine market.
With a brand name like Painted Turtle, there was a temptation to create a run-of-the-mill design, centered on the little guy. We decided to focus instead on his personality, giving him some real character (not unlike the wine!), and building a more memorable story into the label.
