It’s always a lovely feeling when a previous client picks up the phone and invites you onto their latest project, and that’s exactly what happened here.
Jake’s is a new brand just launched into Costco in the U.S. The idea is built around a character called Jake (obviously!) who had a lemonade stand as a kid and has been obsessed with making it ever since. The kids red-wagon being pulled along adds a little nostalgia to the design while keeping it fresh and natural looking. A gentle balance of the confidence to fight with the big players and the credibility of a small brand at heart pulls the design together to win at retail.
Now available at Costco.
