Food

Jake’s takes a stand

By March 1, 2016 No Comments

It’s always a lovely feeling when a previous client picks up the phone and invites you onto their latest project, and that’s exactly what happened here.

Jake’s is a new brand just launched into Costco in the U.S. The idea is built around a character called Jake (obviously!) who had a lemonade stand as a kid and has been obsessed with making it ever since. The kids red-wagon being pulled along adds a little nostalgia to the design while keeping it fresh and natural looking. A gentle balance of the confidence to fight with the big players and the credibility of a small brand at heart pulls the design together to win at retail.

Now available at Costco.

If you’d like to share your perspective or discuss ours, please email Peter Allen to schedule a conversation.