Food

Mike’s new look packs a punch

By February 1, 2016 No Comments

We love working on Mike’s; it’s such a refreshing brand – so much character and ambition.

This design was a refresh of the existing packaging for the Harder Punch sold in convenience stores. It’s a refreshing pint of alcoholic fruitiness.

Our classic-style boxing glove image connects to old-school sportsmanship. The color-coded glove collides with the rim, creating a shattering effect on the aluminum substrate to reinforce the product’s refreshing quality, something that was lacking in the previous design.

If you’d like to share your perspective or discuss ours, please email Peter Allen to schedule a conversation.