We love working on Mike’s; it’s such a refreshing brand – so much character and ambition.
This design was a refresh of the existing packaging for the Harder Punch sold in convenience stores. It’s a refreshing pint of alcoholic fruitiness.
Our classic-style boxing glove image connects to old-school sportsmanship. The color-coded glove collides with the rim, creating a shattering effect on the aluminum substrate to reinforce the product’s refreshing quality, something that was lacking in the previous design.