Food

Mike’s new look packs a punch

By February 1, 2016 No Comments

We love working on Mike’s; it’s such a refreshing brand – so much character and ambition.

This design was a refresh of the existing packaging for the Harder Punch sold in convenience stores. It’s a refreshing pint of alcoholic fruitiness.

Our classic-style boxing glove image connects to old-school sportsmanship. The color-coded glove collides with the rim, creating a shattering effect on the aluminum substrate to reinforce the product’s refreshing quality, something that was lacking in the previous design.

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