Putting some cheese back in the brand.

Refreshed the brand, increased shelf impact, all whilst protecting the brand elements that consumers recognize and love. The brand’s core, mixes great taste and fun with a playfully mischievous quality, at the heart of the taste experience is the real, intense cheese flavor, so we elevated the importance, size and impact of the logo and made the Wise logo a brand endorsement.

According to Mr. Bjork, CMO at Wise Foods, “Perspective: Branding hit a homerun with the design – it is fresh, clean and fun. It is true to the brand essence and doesn’t try hard to be something it’s not. These are all qualities that resonated strongly with our target audience.”

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