Crafting simplicity and clarity.

Craft beer is awash in quirky, whimsical branding – a cluttered, crowded category with far too many brands looking the same by trying so hard to look different. We saw an opportunity to create much-needed clarity by returning Deschutes Brewery to its roots with a design that boldly presents the iconic brand and its beer styles with powerful, refreshing simplicity.
Standing out at retail.

By shortening its name on packaging to “Deschutes” the refreshed packaging design gives the brand a bigger, bolder and more iconic presence that stands out on shelf.

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