Stand out food.

Refresh of the existing brand to make it pop at retail behind the frozen glass doors and to give the packaging a refreshing more natural look where the food is the hero, matching the great tasting products that they sell. Simplification of design elements and a clean hierarchy allowed us to extend the current few sku’s to a much larger numbers with bold differentiation and clarity at shelf.

Made to make your mouth water.

With such great tasting product, we wanted to make sure that the photography captured the full taste experience of the food. Great photography work from Mike Wepplo.

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