Facing the competition.

Rockaleta, Mexico’s #1 candy, has a unique, multisensorial offering that needed to break through and speak to teens wanting edgier ways to express their individuality. We created the brand image on a black package, as a cool, anti-color design in the category. Our “Made of Many Things” logo captured both the layered experience and the myriad sensations in eating this intense chili & fruit lollipop..