Embracing the past to move forward.

A bold move for the Tostitos brand in Equador to refresh a heritage brand. We wanted to connect the brand better to the proud culture of the nation and celebrate its’ art of food in the process.

A simple idea

With a portfolio of different shapes and flavors, we used the concept of a puzzle as a way to describe not only the journey through the brand but also the completeness the Tostitos brings in collecting them all into one place.

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