A recent story published on packagingstrategies.com focused on our branded packaging design work with Tahoe Trail Bars. We are thrilled to share their success!
Tahoe Trail Bars rebranded in time for summer outings
When current owner & CEO Wes King bought the recipe for the single flavor and rights to make the product in 2010, the nutrition, health & wellness category was growing exponentially. He realized it was time to get Tahoe Trail Bar introduced to a wider audience.
King reached out to Perspective: Branding (perspectivebranding.com) for the rebrand. “We were struggling to be seen in the set (because of muted colors), and finding it difficult to convert sales because the features of the bar were not clear and our brand identity didn’t have the weight and punch of a separate mark. We decided to take the plunge into new flavors (which our customers were requesting), and take the brand as a whole ‘down to the studs’ and really capture who we are and what we are about,” he says. Continue reading here: http://www.packagingstrategies.com/articles/89760-tahoe-trail-bars-rebranded-in-time-for-summer-outings.
Originally published on packagingstrategies.com on July 5, 2017.