The essence of the food truck

By August 24, 2016 No Comments

Wise Snacks challenged us to help drive their food truck concept and capture the essence of the movement. Our goal was to find a simple way to capture the taste experience for consumers. We looked for a simple, memorable idea that instantly connects to the spirit of the food truck community, leading us to the concept and imagery of the actual serving window and shelf.

If you’d like to share your perspective or discuss ours, please email Peter Allen to schedule a conversation.