Brand IdentityBrand Packaging

Wise Brand Refresh Focuses on Cheese

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We were thrilled to work with Wise, Inc. on their Cheez Doodles visual package design rebranding effort. In this piece published in the May/June 2017 issue of Candy & Snack Today magazine, Perspective:Branding CEO and Founder, Simon Thorneycroft, discusses how he and the Perspective team worked to contemporize the Cheez Doodles brand, using pack graphics to tell the story. Click here to read the whole story.

Want to share your perspective or discuss ours? Let us know!