Building a brand for generations.

Homemade is a 4 generation family making incredible ice cream since 1939. The quality ingredients, craftmanship and love that goes into the product was not at all reflected in the packaging design. We wanted to bring the concept of ‘pass down the good stuff’ to be communicated on pack.

Pass down the good stuff.

The father and son brand identity captures the generational idea at the core of the pack surrounded by appetizing photography of the product and ingredients.

Crafted to taste.

The quality ingredients are an essential part of the taste experience and Homemade pride themselves on the careful selection of flavors that go in to ensure careful matching of the same recipes since they started.

Standing apart from the rest.

The quality ingredients are an essential part of the taste experience and Homemade pride themselves on the careful selection of flavors that go in to ensure careful matching of the same recipes since they started.

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